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Proposal for AML GO (Pty) Ltd · 28 September 2026

Turn FICA searches into AML GO customers.

A monthly marketing retainer. We rebuild your website, put AML GO in front of the businesses searching for FICA help, and follow up every sign-up automatically.

4 500searches a month in South Africa for FICA, KYC and AML terms
613clicks a month from R10 000 on Google, by Google's own forecast
R16average cost per click across those search terms
01

What we found. The demand is there. The website isn't ready for it yet.

SEARCH DEMAND

Businesses search for this every month.

These are the searches your buyers type into Google in South Africa, with what a click at the top of the page costs.

Search termSearches a monthCost per click
kyc verification1 600R9 to R37
fica compliance880R9 to R32
rmcp590R6 to R41
fic registration up 23% in 3 months390R11 to R60
fica verification260R8 to R30
bank account verification140R1 to R39
aml compliance110R10 to R96
sanctions screening up 133% in 3 months50R28 to R498

Source: Google Keyword Planner, South Africa, September 2026. Cost per click is Google's top-of-page bid range.

DIRECTIVE 12

The RMCP is now a yearly job.

Credit providers, lawyers, gambling businesses and trust service providers must file theirs on goAML by 9 October. Estate agents, high-value goods dealers and crypto providers by 31 October. Every year.

Competitors like eFICA are already selling Directive 12 RMCPs on their homepage.

YOUR WEBSITE

The sign-up form turns people away.

  • The company name field rejects anything over 20 characters, which rules out most "(Pty) Ltd" names.
  • The password needs a special character the form never mentions.
  • Pages left over from a crypto template are still live, including a blog about token sales.
  • Transaction monitoring is advertised, but it's still being built.
TRACKING

You can't see what's working.

The site has a Google Ads tag, but no Google Analytics, no LinkedIn or Meta pixel, and no way to trace a sign-up back to the ad that brought it. So there's nothing to retarget and nothing to improve on.

FOLLOW-UP

Sign-ups need a next step that runs itself.

UPAY's latest annual report says hiring sales reps depends on raising money. Until that team is in place, every sign-up needs an automatic follow-up.

02

The plan. Six steps, from a Google search to a paying customer.

1WHO

Speak to one sector at a time

Now

One message for 20 kinds of business.

We build

Separate campaigns for the sectors with Directive 12 deadlines, starting with credit providers, estate agents and lawyers.

2WHY YOU

Say what's different

Now

The site opens with "cutting-edge", "streamlined" and "seamless".

We build

Copy that leads with the facts: AML and credit checks in one login, R7 down to R1 a check, RMCPs from R7 000.

3WHERE

Show up where they search

Now

Most clients arrive through ACPAS and industry events.

We build

Google Search ads on 16 FICA, KYC and AML terms, plus retargeting for visitors who didn't sign up.

4CAPTURE

Make signing up easy

Now

A form that blocks real company names.

We build

The new landing page, a page per sector, a sign-up form that works, and every enquiry in one CRM pipeline.

5NURTURE

Follow up automatically

Now

No sales team yet to call new sign-ups.

We build

Emails after every sign-up, WhatsApp for people who opt in, reminders before each Directive 12 date, and a prompt to book an RMCP.

6DUPLICATE

Turn clients into proof

Now

No reviews or case studies on the site.

We build

Google reviews and case studies from happy clients, and reminders for next year's RMCP.

03

The numbers. What R10 000 a month on Google can bring in.

R10 000
R16.11
6%
25%
621clicks a month
37free sign-ups
9paying customers
COST PER SIGN-UPR270Google spend only
COST PER CUSTOMERR1 081Google spend only
ALL INR2 700Google spend plus retainer

If a new customer is worth more than R2 700 to AML GO, each one covers what it cost to win them.

Clicks and cost per click come from Google's forecast for 16 FICA and AML search terms in South Africa, 29 September to 28 October 2026: 613 clicks for R9 870. The sign-up and paying rates are our starting assumptions. After month one, we replace them with your real numbers.

04

What you get. One team running your marketing, every month.

  1. Website and landing page development

    This new site, a landing page for each sector we advertise to, and changes every month as we learn what works.

  2. CRM integration

    Every sign-up and enquiry lands in one pipeline, with the ad or page it came from.

  3. Marketing automation

    Follow-up emails after every sign-up, WhatsApp for people who opt in, and reminders before each Directive 12 date.

  4. Retargeting

    Ads that bring back visitors who looked at AML GO but didn't sign up.

  5. 8 social media posts a month

    Filing deadlines, how-tos and product news, written for compliance officers.

  6. Reporting

    One report a month: clicks, sign-ups, paying customers and what each one cost.

  7. Dedicated account manager

    One named person on your account who knows it inside out.

05

The first 30 days. Live in two weeks, first report in four.

WEEK 1

Set up

Google Analytics, conversion tracking and retargeting lists in place. CRM connected.

WEEK 2

Go live

New landing page on amlgo.co.za, sign-up form fixed, Google Search campaigns running.

WEEK 3

Follow-up on

Sign-up emails and deadline reminders switched on. First social posts out.

WEEK 4

First report

What the month brought in, what it cost, and what we change next.

WE DO

Everything in section 04: the website, campaigns, CRM, automation, posts and reporting.

YOU DO
  • Give us access to your website hosting, or put us in touch with your developer.
  • Give us access to your Google Ads account and your CRM.
  • Name one person to approve work.
  • Tell us each month which sign-ups became paying customers, so Google learns who to find.

Ready when you are. R15 000 a month plus a R10 000 Google budget, excluding VAT.

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